Impact of Big Data on Custom Mobile App Solution Revealed

In the data-driven corporate world, finding valuable insights from a data lake can be crucial for ensuring the growth and success of modern enterprises. As various industry sectors generate a plethora of data every day, we can certainly expect that soon the corporate data will cross the zettabyte level. In such a scenario, big data analytics becomes the most sought after approach. But, when we talk about big data, the thriving mobile platform enters the scene.

These days, everyone is hooked up to their smartphones or tablets. Modern companies tend to invest more in mobile app development services to capitalize on this trend. Integration of Big Data Analytics into enterprise mobile apps can open the doors of many opportunities and enables you to make informed decisions on the basis of relevant and real-time data.

Isn’t it interesting to jot down the points that indicate the impact of big data on mobile app development services? Let’s go through a few of these points.

• Advantage of connected devices

There is no exaggeration in mentioning that the IoT-driven age is coming. Enterprises bank on connected devices to bring automation in the process and simplify the complex operations. Such devices collect and store zillions of data daily, and big data analytics can provide actionable insights after analyzing the data.

Talking about mobile app development services, developers can make apps more user-friendly and result-oriented by utilizing this data. In a way, you can come up with an app that can be appreciated by a lot of people.

• Customer-driven mobile app solution

What are the factors that ensure the success of an enterprise-grade application? Well, a convenient, eye-pleasing, and seamlessly-performing app can certainly achieve the success initially. You may wonder, how to make an app that is appreciated by a huge audience globally? The mobile application development company relies on big data to identify user requirements and market trends. Big Data can provide a real-time report based on the customer’s journey and overall experience. When you hire mobile app developers, they can go through this report and make a roadmap to develop a user-oriented app with excellent user experience.

In other words, big data analyzes the customer’s behavior pattern and entrepreneurs like you can have an out-of-the-box app idea to meet your customers’ needs. Also, big data assists companies to improve the existing applications to retain the existing customers and attract more people toward their business.

• Improved user experience

One of the biggest benefits of big data concept is it studies the customer’s behavioral pattern. It leads the app developers to focus on the core functionalities of an enterprise app. Mobile app developers can utilize the information provided by Big Data Analytics and build apps from the user’s perspectives. Also, big data analytics enable developers to find any bugs that can annoy customers and upgrade the app accordingly to ensure flawless performance.

Let’s take the example of a taxi mobile app development. A successful taxi or cab-hailing app like Uber takes over five months to develop. Such apps need various information like customer usage, payment and banking information, location of customers, etc. Big Data can help the company by providing such information and thereby ensuring the smooth working of such robust apps.

Also Read- Big Mobile App Development Trends Set to Rule in 2020

• Better and effective marketing

App marketing with intelligence- Big Data has given this mantra for more effective app marketing. This smart marketing campaign is based on big data analytics that provides real-time data related to the target audience. Mobile app developers utilize the available insights to build an engaging app, and more users interact with such apps. As a result, Big Data Analytics gets more data about the user’s activities and behavior.

Also, during the ongoing app marketing campaign, companies can get accurate information about the effect of the campaign through data analytics. It can assist companies to change the course and tactics.

• Real-time Data Access

The mobile app development company has to deal with rapidly changing trends and people’s needs while developing feature-rich business apps. Big data can help in it by providing real-time data of changing patterns. Developers and entrepreneurs can get access to real-time information with ease and make informed decisions instantly to improve user experience and sales conversion.

• Higher sales conversion

Mobile application development aims at attracting a lot of people toward your business and thereby improving sales. Now, big data is not restrained to the local market. Whenever you want to address a huge audience globally through a mobile app, you can get the information about the expectations and needs of the target audience with the help of Big Data Analytics. User’s behavioral data and purchasing trends assist you to integrate in-app purchase in a way that you can readily earn revenue through your business app.

For example, Edge Computing technology enables enterprises to study the information, which is near to the source. It can reduce the distance of data and data transfer cost. Also, the custom mobile app solution can offer personalized app settings based on the behavioral data of users. It further improves the engagement rate and users remain attached to the app for a long time. It eventually contributes to increasing the conversion rate.

• Concluding Lines

In a nutshell, big data can bring radical changes in the mobile app development process. Though the integration of big data functionality can increase the mobile app development cost significantly, it turns out to be a productive and profitable investment for modern businesses. All you need to assign the app development project to a reliable development company.

Solution Analysts is a renowned name among XAAS (Everything As A Service) providers in India. Our dedicated developers can empower your enterprise with advanced software solutions. If you want to know more about our wide range of XAAS solutions, simply email us at sales@solutionanalysts.com.